May 25, 2022

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WATCH NOW: Charis Jones expands her Richmond-based Sassy Jones jewelry and accessory business by adding a clothing line | Business News

2 min read

“Our customers were taking our boldly printed scarves and making halter tops and skirts and boleros out of them. They’re wearing them like clothes,” she said. “So it’s really literally just giving the people what they want.”

Sassy Jones began testing different designs and hired its first fashion designer in December. Since then, the team has grown to five designers.

Jones is involved in the creative process, advising on styles and designs and selecting fabrics for each look.

“My accessories and beauty line has always been focused on bold pops of color, unique pieces and quality materials — and those same concepts shine through in my fashion line,” she said. “At the core, the collection helps women boost their self-confidence in whatever they put on.”

The Sassy Jones ready-to-wear collection is going to change the face of fashion, said Amanda Campbell, who was hired as the company’s first fashion designer.

“This collection is a dream come true for me,” Campbell said.

“I am so incredibly proud of all [the] hard work that the entire Sassy Jones team has put into this line of stunning looks made for all women. When I started as the first fashion designer for the brand, I knew I wanted to design clothing that would make women of all shapes and sizes feel beautiful, confident and strong,” she said. “In the few months that I’ve been with the brand, I’ve learned so much and watched the entire staff here work tirelessly together in amazing ways to bring this line to life.”